http://rendez.org/en/ref-the-nature-of-services-businesses Comments for "References: The nature of services businesses" en http://rendez.org/en/ref-the-nature-of-services-businesses <p> Services businesses are conventionally considered different from product-oriented business, but in what ways? </p> <div> <p>Is the logic of service-oriented businesses different? </p> <ul> <li>Stephen L. Vargo and Robert F. Lusch, “Evolving a Services Dominant Logic”, Journal of Marketing, Volume 68, Number 1, (January 2004), pp. 1-17. <ul> <li>A good summary of the shift from goods-centered model of exchange to a services-oriented model of exchange. Six attributes (on Table 2) and eight foundational premises are proposed. </li> <li>(supplemental) Ruth N. Bolton (editor), “Invited Commentaries on ‘Evolving to a New Dominant Logic for Marketing’“, Journal of Marketing, Volume 68, Number 1, (January 2004), pp. 18-27. <ul> <li>Some different perspectives on various sections of Vargo &amp; Lusch (2004). Note that many of these commentaries are written by leading thinkers in marketing, and thus, they’re pre-sold on the ideas! (Can you figure out which ones they are?) </li> </ul> </li> <li> (supplemental) Stephen L. Vargo and Robert F. Lusch, &quot; The Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Model”, Journal of Service Research, Volume 6, Number 4, (May 2004) 324-335. <ul> <li>Some of this material is covered in Vargo &amp; Lusch (2004a), but note that they speak here to four characteristics (including perishability) whereas they had previously mentioned three. The focus is in making the transition from a manufacturing orientation to a services orientation. </li> </ul> </li> </ul> </li> </ul> <p>Although the conventional wisdom has been to focus on four characteristics of services (IHIP), ownership considerations may be more clarifying. </p> <ul> <li>Christopher Lovelock and Evert Gummesson, “Whither Services Marketing? In Search of a New Paradigm and Fresh Perspectives”, Journal of Service Research, Volume 7, Number 1, August 2004, pp. 20-41. <ul> <li>In addition to the four characteristics (intangibility, heterogeneity, inseparability and perishability) that differentiate services from goods, these researchers suggest that the pattern of ownership is different.</li> </ul> </li> </ul> <p>These references are suggested as part of the <a href="/en/stadia-isbm-2006-sessions" title="Stadia 2006 Sessions">Stadia 2006 International Service Business Management Sessions</a>. Please respond with comments to suggest additional readings or express opinions on those above.</p> </div> http://rendez.org/en/ref-the-nature-of-services-businesses#comments Wed, 13 Sep 2006 19:35:04 -0500 daviding 42 at http://rendez.org